KWXY, the ‘Sound of Palm Springs’ for Fifty Years,
Returns to FM at 107.3.
Heritage Radio Station Founded in 1964 Still A Local Favorite
KWXY, the valley’s only Beautiful Music station, is returning to the FM dial, effective immediately,” said Jack Broady, General Manager of locally-owned RR Broadcasting. The station’s new home is 107.3 FM, thanks to RR Broadcasting’s acquisition of a new digital FM translator.
“We will continue to simulcast the station at 1340 on the AM dial for the time being,” Broady continued. “But listeners who love the unique “Sound of Palm Springs” the station is known for, can now hear it in digital stereo at 107.3 FM. We will, of course, also continue streaming the station in stereo via the internet for all of our seasonal listeners who like to ‘take the station home with them’ during the Summer.”
KWXY is celebrating its fiftieth anniversary in the Coachella Valley this year, having been founded in 1964 on 1340 AM. It is one of the area’s only “heritage” stations, and is one of the very few remaining beautiful music stations in the country. “Eventually, the station will transition fully into Legend 107.3,” said KWXY Program Director, Bradley Ryan. “Reflecting its history, and its unique heritage here in the valley.”
“The Palm Springs area has a unique listener base,” Ryan continued. “People here really appreciate the music of the Great American Songbook, and especially the vocalists who made this music famous throughout the world. Frank Sinatra figures prominently in the KWXY play list, as do favorites like Nat King Cole, Judy Garland, Billie Holiday, Dean Martin, Dinah Shore, and more.”
Fans of KWXY will also discover contemporary artists on the station, reflecting the amazing revival of the music of the Great American Songbook in recent years. Artists like Ringo Starr, Harry Nilsson Linda Ronstadt, Natalie Cole, Michael Feinstein, Harry Connick, Jr., Michael Bublé, Diana Krall, Rod Stewart and local favorite, Barry Manilow.”
Music Director, Don Wardell, who began his career with the BBC, and earned a Grammy for his work with the recordings of Frank Sinatra, has been with KWXY for nearly twenty years. “I think the key to the station’s longevity is its adherence to sound and the spirit of the Great American Songbook,” Wardell says, then adds with a twinkle of his eye, “plus a little magic and fairy dust.”
Magic it may be, but KWXY’s unique sound continues to find an audience in the Coachella Valley, and throughout the world, as listeners tune in via radio, and via internet, to hear its masterful vocals and instrumentals. “In recent years, we’ve been able to track the number of listeners who are streaming the station on the internet,” noted Broady. “And the numbers are really astounding. We’ve also been astounded by the average length of time spent listening to the stream. People literally listen to KWXY for hours at a time. You know, it’s sort of ironic. In radio, we’ve all been trained to think of listenership in terms of the terrestrial signal, so seeing these kinds of numbers coming from new media (internet streaming) from what we think of as a heritage format is pretty amazing.
As local residents, valley visitors, and people throughout the world rediscover and fall in love with the sound of the Great American Songbook, KWXY has become the favorite for an entirely new generation of listeners. “Mid-Century Modern aficionados adore this music,” says Mel Hill, Local Sales Manager for RR Broadcasting. “The entire Mid-Century Modern movement is a perfect match for the KWXY sound, and the lifestyle it evokes – chic cocktail parties, sunsets by the pool, leisurely dinners, riding around in a sleek 1960s convertible – an almost mythical aesthetic that’s been recaptured – first here in Palm Springs, and now, throughout the country and the world.”
Listen to KWXY at 107.3 FM, 1340 AM, or on the web at http://www.kwxy.com/